When it comes phone number list to improving your website's SEO, most advice includes a call to focus on link building. There's a good reason for that - it works really well for some people (usually the people who tell you you have to). But here's what they don't tell you: there are other ways phone number list to improve your rankings on Google and other SERPs, and they may even work better. And in this article we will tell you how to do this!
What is link building?
When we talk about link building, we're talking about inbound links – getting other people to link to your phone number list content. Most people do this by finding dead or outdated links on high authority websites in your niche, creating replacement content (if you don't already have it), then asking the website owner phone number list to use its link to content.
Inbound links are still the phone number list stuff of SEO, but the focus right now is on quality over quantity. It is better to have five good links from medium or high authority sites than 15 from low ranking destinations. Link building can be an effective strategy, but it has its drawbacks. First, everyone is doing it, so there is a lot phone number list of competition. Second, you have to constantly hustle and the results may not be worth all the time you put in. And third, it can get expensive in terms of billable hours, especially if you decide to go the influencer phone number list marketing route.
Create a Great Product
If you have a good product, you don't have to fight for links. One of the phone number list biggest misconceptions about link building is that it has to be done manually. If you build it, they will come. If they like it, they will link to it. A while ago, I noticed that Single Grain was ranking in the phone number list “strikethrough text” category because we mentioned it in a blog post. So I said, "We should just make a strikethrough text tool." So we did.
It's just a simple generator, but it actually helped us rank higher for the keyword. This is a great example phone number list of not needing phone number list to build links or do outreach - we just created something useful that people were already looking for and it got more links.
Adopt Freemium products
If you already have a high-end product - or plan to build one - it might be worth giving away at least some phone number list of it for free as a marketing tool for the phone number list paid version. This is the freemium model. HubSpot has a tool called Website Grader, and it does exactly what you think it does: it audits websites based on various factors and assigns them a “grade”. Then it uses that rating phone number list to sell you the paid products that you can use to improve it.