This piece earned 75,300 backlinks from 1,500 referring domains.
Site Explorer overview of NeoMam's article about why the human brain craves infographics
Here’s what Danny Ashton, founder of NeoMam Studios, had to say:
I believe timing played a big part here; we published it when infographics were a hot topic in 2013. I think the interactive format also helped—a lot of people hadn’t seen anything like it back then.
I also made sure we only used scientific studies to support each point, as most other stuff out there was a mix of pseudo-science and opinion.
And the fact that we promoted the hell out of it helped too!
Danny Ashton
Danny Ashton, Founder NeoMam Studios
2. Inception Explained
The word "Inception" in all caps and subheader of the article below it
This piece earned 714 backlinks from 324 referring domains.
Site Explorer overview of article "Inception Explained"
Here’s what the creator, Matt Dempsey, had to say:
I think it was successful because it paired a subject matter people were interested in with a new medium people were delighted by.
The site tapped into a film millions of people knew and loved but most didn’t completely understand—you just had to check the Google search trends for ‘Inception explained,’ etc., beforehand to see the demand for a succinct explanation.
I also used parallax scrolling, which was a very new technique at the time. I think this was the most complicated and intricate implementation of it, so it resonated well with the tech/design community.
Matt Dempsey
Matt Dempsey, Creator Inception Explained
3. How a Car Engine Works
Sketch of parts of a car engine and text surrounding the sketch
This piece earned 2,100 backlinks from 400 referring domains.
Site Explorer overview of Animagraffs' article on how a car engine works
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Here’s what Jacob O’Neal, the CEO of Animagraffs, had to say:
Personally, I think there are four main reasons the content performed well:
It’s ‘evergreen’: It will stay relevant for a very, very long time.
It’s a fresh new format: It’s a media format no one’s really done before that delivers learning super fast. It’s a combination of moving images and text, but not a video. Videos require audio and some wait time for things to be explained, speakers/headphones, etc. The learning process can be encumbered or a bit inefficient. With Animagraffs, text is right there if you want to read/learn what the text is pointing to, right this instant.
It’s well organized: The big, bold, moving illustrations catch your attention first, then supporting illustrations, and then the fine print of a particular point that really interests you. It appeals to all age groups and all levels of interest and intelligence.
We didn’t fake it: We didn’t hold back on the ‘smart, boring’ stuff. We design for the toughest crowd first. For example, if we’ve impressed seasoned auto mechanics, we’ve done the job right. No sacrificing quality for cheap views. This is in pretty stark contrast to a lot of marketing that focuses outward first and then inward. No one recommends trying to get friends by pretending to like what others like… why is marketing done this way? It’s better to lead with real, quality work, no matter how tempting it may be to invert the process for a quick buck.