Their inbox an average of 20 times a day across different devices and locations. According to emarketer, email marketing has an average roi of 122%, so focusing on automated email campaigns can be a big help in increasing lead generation. There are two commonly used strategies for email marketing campaigns: personalized and mass , and you can mix the two. Most businesses only choose to run personalized campaigns because they think they're more personal. But, they are missing out on a whole world of opportunity because mass email is a great way to reach people on tofu (top of funnel), build brand awareness, and distribute content. Even though content marketing has evolved to be personalized, it is possible to send a successful
Campaign to a mass mailing list . Our main goal with this article is to show how to send mass emails that work. We will cover the company mailing list following topics:definition of mass email how to send campaigns mass email strategy tools models mass email what is mass email? First, it's important to note that bulk and bulk email are the same thing. This involves sending an email campaign to a group of people without any personalization . The goal here is to reach as many people as possible and hope to get responses or at least get some clicks on the links.
The mass email strategy uses generic message templates that focus on a large group of people that are typically not segmented. For this reason, this practice is discontinued and most marketers prefer to send personalized messages based on subscriber interests. On the other hand, if you create a good mass email campaign, chances are you'll get outstanding results. About 33% of people dislike emails that don't match their interests. But, if you look on the bright side, there are still 67% who will pay attention to your content. How to send mass email results achieved with email marketingtruth be told, marketers usually don't give the mass email strategy enough credit, and it's due to a lack of proper follow-up or planning. Sending mass emails usually has low conversion,