Your customers are exposed to dozens of brand messages every day. Not only do you compete against competitors in your industry, but you also compete for customer attention against every pizza company, dentist office, and car dealership in your area. Marketers and business owners need to employee contact list create content that stands out if they want to employee contact list hold the interest of potential customers. One of the ways brands drive engagement and cut noise is through gamification marketing. This option helps you promote your brand while creating a fun experience for customers. What is gamification marketing?
Gamification is the process of adding game elements to traditional marketing techniques. When McDonald's launches its Monopoly contests, it harnesses the employee contact list power of gamification by adding competitive elements to the food shopping experience. Online, brands use games in the form of quizzes, contests, and challenges to engage audiences. Gamification taps into competitive human nature. Winning makes people feel good, and they're more likely to engage with a brand if they have a chance of winning something. Whether it's spinning a wheel outside a store for a chance to employee contact list win a keychain or submitting a witty comment on social media in hopes of winning a meal free.
The potential rewards of winning outweigh the inconvenience and effort of participating. Moreover, gamification is also entertaining. For example, Spectrio customers are leveraging gamification with trivia on the employee contact list digital signage . Guessing answers and participating in games speed up time because people focus on the activity in front of them rather than the time they have been waiting for. The Convince and Convert team reports that 70% of the world's top 2,000 companies have deployed at least one gamified application. Additionally, gamification strategies can lead to employee contact list a 100-150% increase in engagement metrics.