It can be seen that offline The importance of the market is why Alibaba and Tencent are vigorously expanding the offline consumer market. Commonly used means: Offline executive list materials and signs are a long-term advertisement; Users entering the store to guide customers to register as members and join the community are important steps in the executive list precipitation of the traffic pool; The handbags and packaging materials provided by the store are all walking billboards; 2.
Composition of external channels External: usually refers to the diversion of its own flow pool through external channels. Commonly used executive list means: Advertising cooperation, the efficiency of ROI must be calculated well; Equity cooperation, resource replacement type; Joint cooperation, this is the popular way of Uniqlo and BERBRICK, you executive list must remember that the joint T-shirt of Uniqlo and kaws is a means of blessing the brand traffic through the IP of kaws.
In my opinion, the 3 major values of co-branding cooperation, too many joint-names are for self-esteem, and do not think clearly about the meaning executive list of cooperation before starting: Worthy of traffic exchange, the era when traffic is king Increase sales amount and make money is the last word To enhance the brand potential, it is necessary to cooperate executive list with strong IP; the joint name of Uniqlo started from kaws, and many of them are not well-known before and now; at the same time, the joint name of Liushen similar to.